What is the Media STARR Strategy?

television publicityThe Truth About Getting on TV

When it comes to television publicity, five things are true:

  1. The number of authors, experts, and entrepreneurs who are pitching producers because they want to appear on TV is HUGE.

  2. Of that same group, the MAJORITY will never successfully turn that want into anything more than a wish.

  3. Wanting to promote your book, showcase your knowledge, or market your service based business in the broadest way possible isn’t something to be ashamed of or reluctant about.

  4. Most of the people who get booked to appear on TV won’t get asked back because they don’t understand how free publicity really works.

  5. Aspiring TV guest experts don’t get the results they want because they put most of their energy into pitching shows they are not a right fit for.

Contrary to the belief of most people looking to get on television (and even some PR professionals) successfully getting booked for interviews by the media does not start with a pitch to producers.

Contacting producers with your segment idea (also known as “pitching” – as in something another would catch or accept) is an important part of getting media placements, but it’s just one of the many factors that can influence a producer’s decision to book you on their show.

How to Use Insider Access to Your Advantage

I regularly appear on local, regional, and national television as a frequent TV guest expert.

The behind-the-scenes-insiders-only-access I’ve earned over the years has allowed me to see how the media really works.

So, I developed a 5-step process for anyone serious about using the power of publicity to:

  • grow their business
  • increase the sales of their books
  • promote their products, and
  • showcase their services

…by getting booked on TV talk shows and news programs.

The Media STARRTM Strategy outlines what you must do to succeed in getting the attention of television producers and media executives who have the power to put you front-and-center with your target audience, the five fundamental steps are:

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When you follow a proven formula you’ll get predictable results.

Your job is to connect with television producers and make their lives easier by providing interesting and relevant story ideas so that you can showcase your knowledge and expertise on television which is still the most influential of all the forms of media.

Why Becoming A Celebrity Must Be Your Business Goal

With the muscle of the media backing you, you’ll receive third party validation that you are worthy of having millions of people watch you and listen to what you have to say.

The media is a dynamic force in our society, that’s why major media companies have so much influence. But even as a business-of-one, YOU can take advantage of the this powerful source and find a way to use it to effectively market yourself.

However you define “fame” in your own way. You need to make becoming a celebrity a business goal because when people…

  • See you on television
  • Listen to you on the radio
  • Read an article about you
  • Buy a book written by you
  • Pay to hear you speak, or
  • Become a client

… as a result of “discovering” you through the media; they feel a connection to you.

People like to be around well-known people, especially after seeing them on TV. It makes them feel important, influential and connected to be associated with someone who has a level of name recognition. Plus, it encourages them to talk about you to the people in their circle of influence which further benefits you.

How You Can Get a Lion’s Share of Free Publicity

The 80/20 rule can be applied to any area of business and the media is no exception. If you’re tired of hopelessly watching others get all the free publicity opportunities, then don’t settle for being the better qualified, but lesser known expert any longer. You can get insider access to the  media if you follow the Media STARRTM Strategy (the 5 step process proven to get you free TV publicity) outlined on this site.

So, if 20 percent of the people really do get 80 percent of the media placements, you must position yourself among the 20 percent of guest experts that regularly appear on television talk shows and news programs using free TV publicity.

By mastering the Media STARRTM strategies outlined throughout this site you can transform yourself into somewhat of a celebrity – your fame can exist in a specific industry or be widespread. Either way, you’ll  have the distinction of someone who has done what most other professionals, experts, and entrepreneurs have not – appeared on broadcast television; not just once, but lots of times.


Next: Start Becoming A Great TV Guest


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